SEO Setup Questionnaire | Wapiti Digital

This is a fairly long questionnaire. If you need to take a break, click the "Save & Resume" button. This will save your progress and let you come back and continue where you left off.

Please take your time and do the best job you can. This will help our team research and target the keywords/phrases that will improve your site's ranking.

First Name

Last Name

Company/NonProfit Name

Email

SEO Targeting

In this section, you'll help us learn about your business, customer profile, and target areas.

What is your primary measurement of success?

While most of our clients have multiple goals with SEO and we aim to hit all of them, we want to know what your primary measurement of success is through the work we will be doing with SEO.

Who is your ideal customer?

Please provide as much information as you can in the box below. It's ok if you don't get everything but the more detailed, the better we can target for you.

Ideal Customer

What areas do you serve?

Let us know the areas that your business serves. If it helps, please provide a Google Map of the service area.

Service Area

What products/services are most profitable or important to promote?

We want to help promote the products/services that help you the most.

Service Area

Tool Access

This section will help you provide access to any existing tools you have or help you set them up for the first time.

Do you have a Google Analytics account?

Yes

No

You'll want to set up a Google Analytics account first. It's easy. Visit analytics.google.com, sign in with your Google account, and click "start measuring." (This is true as of February 2026 but is subject to change. If you see something different, you'll want to start the account.)

Then, add dan@wapiti.digital to your Google Analytics account and set the user permissions to Administrator.

Here's Google's support article to guide you through the process: https://support.google.com/analytics/answer/9305788?hl=en#Add

Please add dan@wapiti.digital to your Google Analytics account and set the user permissions to Administrator.

Here's Google's support article to guide you through the process: https://support.google.com/analytics/answer/9305788?hl=en#Add

Do you have a Google Search Console account?

Yes

No

You'll want to set up a Google Search Console account first.

Visit https://search.google.com/search-console/
Sign in with your Google account.
Once logged in, choose the option for Domain and add your website to the field.
You'll then be prompted to verify domain ownership.
1. Ensure it says TXT recommended at the top.
2. Click on the copy button next to the long google-site-verification string.

If you know how to edit your domain's DNS entries, feel free to add that TXT record yourself. If not, paste it in the box below and we'll help you get it set up.

Google Site Verification TXT Record

If you make the DNS update yourself, go ahead and verify it. If you send it to us, click verify later.

Once the domain change has been made, add dan@wapiti.digital to your Google Search Console account and set the user permissions to Full User.

Here's Google's support article to guide you through the process: https://support.google.com/webmasters/answer/7687615?hl=en

Please add dan@wapiti.digital to your Google Search Console account and set the user permissions to Full User.

Here's Google's support article to guide you through the process: https://support.google.com/webmasters/answer/7687615?hl=en

Do you have a Google Business Profile Set Up?

Yes

No

Competitor Discovery

Watching what your competition does, both the good and the bad, is important for making sure your site captures the attention of the right clients.

When potential customers search for solutions like yours, which 3-5 businesses consistently appear in search results? (Use the "+" to add more businesses)

Business Name	Website Address

Which companies do you lose deals to most often? (Use the "+" to add more businesses)

Business Name	Website Address

Are there any businesses whose website or online presence you admire, even if they're not direct competitors? (Use the "+" to add more businesses)

Business Name	Website Address

Who ranks well for terms you wish you were ranked for? (Use the "+" to add more businesses)

Business Name	Website Address

Competitor Discovery

Watching what your competition does, both the good and the bad, is important for making sure your site captures the attention of the right clients.

List 10-15 phrases you think customers use to find services like yours (one per line, please).

What questions do customers ask during sales calls (one per line, please)?

What words do YOU use vs. what words do your customers use (use the "+" for additional words)?

Your Words	Customer's Words

Are there industry terms customers don't know but should learn (one per line, please)?